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JKR SIGNS THREE NEW CLIENTS IN FEBRUARY

JKR signs Three New Clients in February Orlando, Florida It’s a hat trick in February for JKR Advertising & Marketing. The first of the three is Hendrick Durham Auto Mall in Durham, North Carolina. Founded by NASCAR legend Rick Hendrick, the complex features Chevrolet, Cadillac, GMC and Buick. The forthcoming campaign is expected to be very heavy in radio. Hatfield Kia in Columbus, Ohio, a unit of the Sonic Auto Group of over 100 dealerships nationwide [NYSE: SAH] has retained JKR Adve...

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Garrett Donaldson 2/13/2012 3:15:00 PM Comments(0)

JKR SIGNS NEW CLIENT!

Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts are JKR’s newest client! Orlando, Florida/West Springfield, Massachusetts Fathers & Sons Volkswagen and Fathers & Sons Kia of West Springfield Massachusetts are JKR’s newest client. Part of the Fathers & Sons Dealers group that also includes under the same banner, Porsche, Audi Volvo Saab, Toyota and Ford. Founded in 1974 by Robert Cartelli with 6 employees, the Kia/Volkswagen opera...

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Garrett Donaldson 12/20/2011 9:28:00 AM Comments(0)

When Branding Attempts Retail

Analysis reveals factory driven "Holiday Sales" don't seem to work all that well. One of the operating principles of retail automotive advertising at JKR is we emphasize to our clients, do not attempt branding. Branding is something best left to the factory and “dealer association” advertising. Ace Metrics, an advertising evaluation firm recently released a report indicating that factory sponsored “Big Bow & Ribbon” spots, were not delivering the goods for 40% of the ...

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Garrett Donaldson 12/15/2011 4:18:00 PM Comments(0)

JKR Holiday Party-Big Fun!-No Arrests!

Last Friday, December 9, at 310 Lakeside in downtown Orlando, the JKR family celebrated our 4th Annual Holiday Mosh Pit....Ok it wasn't a mosh pit but an entirely charming evening filled with a lot of laughs, terrific food & drink and the highlight of the night the Chinese Gift Exchange. There had been considerable discussion as to whether to keep the "Chinese" part in the title, as it excluded other Asian cultures and peoples. But we decided not to yield to political correctness for once an...

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Garrett Donaldson 12/15/2011 3:16:00 PM Comments(0)

Taylor Kia of Boardman sold the most new vehicles during the month...

JKR c lient, Taylor Kia of Boardman, posts the most! Valley Auto Dealers See Sales Rise 4% From The Business Journal , Youngstown, Ohio. Dec. 9, 2011 7:02 a.m. YOUNGSTOWN, Ohio -- Automobile dealers in Mahoning, Trumbull and Columbiana counties enjoyed better sales in November compared to last year, according to an industry report that tracks local showrooms. The Automobile Dealers Association of Eastern Ohio reports area showrooms sold 1,752 new cars and trucks during the month compared to 1,67...

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Garrett Donaldson 12/9/2011 2:43:00 PM Comments(1)